Soft Launch Event Scheduled for Saturday, September 13, from 11 a.m. to 7 p.m.
Chicago’s own streetwear pioneer Alonzo Jackson, founder and creative force behind Fashion Geek, is proud to announce the opening of his new retail store at 5241 S. Harper Avenue in Hyde Park. A soft launch event is scheduled for Saturday, September 13, from 11 a.m. to 7 p.m., marking a major milestone for the iconic Chicago fashion brand.
The new Hyde Park location offers fans an immersive Fashion Geek experience, with exclusive product drops, limited-edition collaborations, and the brand’s signature mix of streetwear and artistry.
“Hyde Park has always been a hub for culture, creativity, and style,” said Jackson. “Opening Fashion Geek here is about more than just a store — it’s about celebrating Chicago, building community, and giving people a space where fashion feels alive.”
Since launching in 2000, Fashion Geek has grown from a homegrown streetwear brand into a cultural mainstay, known for its bold graphics, vibrant colors, and authentic Chicago origins — while rooted in creativity, individuality, and authenticity. Jackson’s designs have been embraced by celebrities, athletes, and tastemakers nationwide — while always remaining true to the brand’s South Side origins.
