Author Archives: yichaozhou
In what ways have the Chicago Bulls become a cultural force beyond basketball galloping around the world?
Author: Yichao (Charles) Zhou Program of Study: Molecular Engineering PhD From the basketball team itself, to the face of the league, to the founder and promoter of sports brands, to the worldwide economic and cultural promoter, the Chicago Bulls are a cultural force that sweeps the world like a hurricane. How has this team achieved that? ...