Author Archives: yichaozhou
In what ways have the Chicago Bulls become a cultural force beyond basketball galloping around the world?
Author: Yichao (Charles) Zhou Program of Study: PhD in Molecular Engineering, Pritzker School of Molecular Engineering (PME) Description: From the basketball team itself, to the face of the league, to the founder and promoter of sports brands, to the worldwide economic and cultural promoter, the Chicago Bulls are a cultural force that sweeps the world like a hurricane. How...