“It’s hard to imagine any story of innovation in our thinking about economics that does not involve Uri and John, especially their exploration of the sensitive hidden aspects of economics.”
-Dan Ariely, author of Predictably Irrational

“True trailblazers in one of the greatest innovations in economics of the last fifty years.”
-Steven Levitt, coauthor of Freakonomics

“Uri Gneezy is a pioneer whose work tears down the wall between the lab and the field.”
-Alvin E. Roth, Winner of the Nobel Prize in Economic Sciences

“John List’s work in field experiments is revolutionary.”
-Gary Becker, winner of the Nobel Prize in Economic Sciences

Uri Gneezy and John List are pioneers in the field of economics. Like most economists, they gather data and build models, but then they go beyond laboratories and offices, embedding themselves in our messy world—the factories, schools, communities, and offices where people live, work, and play. By conducting large-scale field experiments “in the wild,” they are able to observe people behaving in their natural environments when they’re not aware they are being observed. This trailblazing approach yields a deeper, nuanced understanding of human behavior.