‘The Voltage Effect: How to Make Good Ideas Great and
Great Ideas Scale’, by John List

“If something is worth doing, it is worth doing big. That is the mantra of behavioural economist and author of The Voltage Effect, John List.

The innovations that change the world are not necessarily the best ideas but those that reach the largest number of people. List’s contention is that scalable ideas have specific traits: what he calls five vital signs.”

Read more in Financial Times

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