Guy Kawasaki: Remarkable People

John List

“John’s research includes over 200 peer-reviewed journal articles and several books, including the 2013 international best-seller, The Why Axis. His latest book is called The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale.

This episode is about experimentation, field testing, and optimal decision-making. He explains what academic studies really mean and how to apply science to the art of scaling a product, service, or idea…”

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