How to Optimize Your Apology (Audio)


Freakonomics Radio, October 10, 2018

Our latest Freakonomics Radio episode is called “How to Optimize Your Apology.” (You can subscribe to the podcast at Apple Podcasts, Stitcher, or elsewhere, get the RSS feed, or listen via the media player above.)

You said, “I’m sorry,” but somehow you haven’t been forgiven. Why? Because you’re doing it wrong! A report from the front lines of apology science.

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