‘The Voltage Effect’ Review: Do We Have a Winner?

The former chief economist at Uber has sound advice for innovators who, after modest success with an idea or product, would ‘go big’ with it.

“John List’s ‘The Voltage Effect’ is marketed as a generic business title on how and whether to scale up an idea or product. Mr. List, an economics professor at the University of Chicago, explores why some ideas attain “voltage” and catch fire while others die out. This angle suggests that it will be another book about how to turn that great invention in your garage into the next Hewlett-Packard. But Mr. List is far too thoughtful to write something gimmicky or simple.” 

Read the full Wall Street Journal article