Why this 1990s McDonalds burger showed promise of being a wild success — but flopped “The McDonald’s Arch Deluxe is one of the most infamous product failures in history. In his new book, The Voltage Effect, economist John List says it’s an example of...
Guy Kawasaki: Remarkable People John List “John’s research includes over 200 peer-reviewed journal articles and several books, including the 2013 international best-seller, The Why Axis. His latest book is called The Voltage Effect: How to Make Good Ideas Great...
WBBM NEWSRADIO – The Voltage Effect: New book examines the benefits of quitting CHICAGO (WBBM NEWSRADIO) — “We are always told to ‘never give up.’ but one expert said sometimes ‘quitting’ is the best move. ‘I think we need to change the narrative completely...
“The Decision Lab” Podcast The Voltage Effect with John List In this episode of The Decision Lab, “Brooke speaks with John List, Professor in Economics at the University of Chicago and Chief Economist at Lyft. John talks us through some of the key...
NPR: Five vital signs for scaling your big idea “Back in the mid-90s, McDonald’s had a problem. Competitors were eating into their sales, and they were struggling to reach adults. Their solution: a new burger named the Arch Deluxe, which they spent hundreds of...
