Wisconsin Public Radio: How to expand our good ideas onto a large scale Most good ideas start small, but what makes them grow? We talk with an economist and UW-Stevens Point alumnus about developing an idea to reach larger and larger groups of people. Listen...
Why this 1990s McDonalds burger showed promise of being a wild success — but flopped “The McDonald’s Arch Deluxe is one of the most infamous product failures in history. In his new book, The Voltage Effect, economist John List says it’s an example of...
WBBM NEWSRADIO – The Voltage Effect: New book examines the benefits of quitting CHICAGO (WBBM NEWSRADIO) — “We are always told to ‘never give up.’ but one expert said sometimes ‘quitting’ is the best move. ‘I think we need to change the narrative completely...
NPR: Five vital signs for scaling your big idea “Back in the mid-90s, McDonald’s had a problem. Competitors were eating into their sales, and they were struggling to reach adults. Their solution: a new burger named the Arch Deluxe, which they spent hundreds of...
