BigThink.com: Three cognitive biases that allow bad ideas to scale “It took a series of ingenious experiments in the 20th century to uncover some of our biggest cognitive biases. In The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale,...
‘The Voltage Effect: How to Make Good Ideas Great andGreat Ideas Scale’, by John List “If something is worth doing, it is worth doing big. That is the mantra of behavioural economist and author of The Voltage Effect, John List. The innovations that change the...
Why this 1990s McDonalds burger showed promise of being a wild success — but flopped “The McDonald’s Arch Deluxe is one of the most infamous product failures in history. In his new book, The Voltage Effect, economist John List says it’s an example of...
Scaling Programs Effectively: Two New Books on Potential Pitfalls and the Tools to Avoid Them By David Evans “Interventions that are effective at scale are the golden nuggets of public policy: valuable, rare, and even apparent winners are often revealed to be...
