Laura Peracchio

Emeritus Professor of Marketing, University of Wisconsin – Milwaukee

Laura A. Peracchio is Emeritus Professor of Marketing at the University of Wisconsin-Milwaukee and the American Marketing Association’s 2023 Lifetime Achievement Award honoree for making a significant contribution to research that has a positive impact on society and social good. Laura has an extensive research portfolio, a depth of experience serving the field as an editor, and a history of publishing high impact work in top academic journals. Her current research focuses on food well-being, storytelling, social change and societal impact initiatives. Laura has served in several editorial positions including Editor of the Journal of Consumer Research and Associate Editor at both the Journal of Consumer Research and the Journal of Consumer Psychology. Laura has served as the President of the Society for Consumer Psychology. She is the current Associate Editor of Research Reviews at the Journal of Consumer Psychology.