About Me

I am a Ph.D. candidate in Marketing at the University of Chicago Booth School of Business. I am interested in studying consumer response to firm actions including advertising, service quality and brand partnerships; by employing methods like large scale field experimentation and econometric analysis.

Research Interests: Advertising, Digital Marketing, Service Quality, Brand Partnerships

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Contact

sbiswas@chicagobooth.edu
+1 – (312) 622-6568

University of Chicago
Booth School of Business
5807 S Woodlawn Ave
Chicago, IL 60637