Join us for an event with the Kilts Center for Marketing at the Chicago Booth School of Business. Katie Claussen Bell Director and COO of the Kilts Center, will present an overview of the various consumer data the Center offers UChicago academic researchers. Learn more about panel, point-of-sale, and advertising data from Nielsen, omni-channel panel data from Numerator, product label data from Syndigo, and consumer credit data from TransUnion. In addition, CDR’s Daniel O’Leary will share about his experience of working with some of these data in his behavioral research.
This event is open to faculty, research staff, PhD students, and graduate student research assistants in SSD, Harris, and the Crown Family School.
Thursday, April 29, 2021
11:00 am – 12:00 pm