About me

I am a Ph.D. candidate in Quantitative Marketing at the University of Chicago Booth School of Business. My research interests focus on consumer learning in response to firms’ marketing strategies,  including work on the information effect of brand collaboration and the customer attrition among new customers driven by information frictions and consumer learning.

RESEARCH INTERESTS

Consumer Learning; Information; Branding; Arts Industry

Contact

University of Chicago
Booth School of Business
5807 S Woodlawn Ave
Chicago, IL 60637

yewonkim@chicagobooth.edu