In our advanced world today, although we can call an Uber and order food by simply saying “Alexa,” it is still a pain to shop for your home. Furniture options are scattered among multiple merchants and vary significantly by size and style. In most cases, you want to see the furniture with your own eyes to better understand the size and fit in the room, but this would mean traveling miles and dragging yourself to multiple locations. Oftentimes, only select SKUs are presented in-store (particularly due to size), or the specific color you like is missing. Even after you’ve found your perfect sofa it might fail to fit your living room due to incorrect measurements, or finding out that it just is not the right fit for your space. Some experts have already tried to tackle this pain point by inventing virtual reality tools like lenses or computer mock-ups to help customers imagine their future spaces. All existing solutions only allow the customer to use dimensions, and usually on a two-dimensional basis. Today, there is currently no 360-view solution to help customers optimize this complicated decision.
We are proud to introduce HoloWorld: a 360-camera & projector that operates as an add-on attachment to your mobile phone, allowing you to design your space hassle free through holographic visualization. HoloWorld will start by scanning the room and identifying current objects using AI. Then, it will recommend potential furniture pieces that the customer might like using deep learning algorithms, allowing him to project a 3D holographic representation of the furniture piece directly into the space using our special, patent-pending projection device. Through the accompanying mobile app, users will be able to purchase furniture directly from the platform. Over time, the HoloWorld will learn from users’ tastes and improve its AI system & recommendations. This innovative device borrows capabilities from existing technologies, including the sensor and AR technologies behind Snapchat, Microsoft’s Hololens, and other AR devices.
The business potential of HoloWorld is huge. For B2C customers, it will allow them to experience what the space looks like with their desired pieces of furniture projected directly into the space. For B2B customers like furniture outlets and interior designers, it will allow them to turn every consumer’s apartment into a showroom and get their newest designs into consumers’ apartments in an instant, making the selling process that much easier. The US furniture market and the e-commerce furniture market were $137B and $29B respectively in 2017. These numbers are expected to continue growing, especially in the e-commerce space. This implies up to $2.9B in revenues, with HoloWorld earning 10% affiliate fees on all furniture sales through its B2B channel.
The main competitors in the virtual furniture market are Wayfair Virtual Reality and Microsoft HoloLens. These two main competitors offer different products than HoloWorld, but will be able to compete directly for the addressable market.
Furniture holograms by HoloWorld are just the beginning. With additional R&D, we will be able to extend the core technology to countless applications, from projecting proposed buildings onto a construction site, to projecting a 3D piece of clothing onto a shopper, to even broadcasting 3D people — the possibilities are endless. Additional partnerships with Amazon Echo, Google Home, the iPhone, smart TVs, and more will open a whole new set of opportunities that will enhance the customer experience and will surely set HoloWorld on the trajectory towards complete world domination.