Tag Archives: Cluetrain

Too Disruptive – Top 3 Cluetrain theses

7) Hyperlinks subvert hierarchy.

Search engines, specifically Google, build a sort of hierarchy within search results.

34) To speak with a human voice, companies must share the concerns of their communities.

If companies are not concerned with the issues of their communities, it will be reflected in activist communities popping up on the Internet ex: Facebook groups or Twitter activism

95) We are waking up and linking to each other. We are watching. But we are not waiting.

We are constantly active through the Internet. I check Twitter before News12.

NEW CLUES

D. The net is not a medium

20) On the Net, we are the medium. We are the ones who move messages. We do so every time we post or retweet, send a link in an email, or post it on a social network.

Every page you view on the Internet is a contribution by another human. We are the medium, the Internet is just the structure that we use to communicate. The Internet is us connected.

Being together: the cause of and solution to every problem.

 

 

Top 3 Cluetrain – Team Right Shark

80. Don’t worry, you can still make money. That is, as long as it’s not the only thing on your mind.

be there for what you like, making money should not bethe number 1 priority

2. Markets consist of human beings, not demographic sectors.

eliminate some level of stereotyping.  Understand the variability within the market and target more specific niches

12. There are no secrets. The networked market knows more than companies do about their own products. And whether the news is good or bad, they tell everyone.

enforces a level of accountability that might’ve not been present otherwise

In comparison, the second article, Hear O Internet, is more balanced, a more accurate depiction of reality in a connected world.  The first article, Cluetrain Manifesto, focuses on how the Internet has changed the corporate world since it came out.

 

 

 

 

Does Anyone Have a Clue?

7. Hyperlinks subvert hierarchy.

We build a sort of hierarchy through search engines, but at the end of the day we are all equal here.

 

23. Companies attempting to “position” themselves need to take a position. Optimally, it should relate to something their market actually cares about.

This does not mean advertising through Facebook though. The Internet brings people together that can possibly call someone out. We all are more responsible for what we say and do on the web.

 

67. As markets, as workers, we wonder why you’re not listening. You seem to be speaking a different language.

Once again, a Facebook link I click on is not my part of the dialogue.

The Cluetrain Manifesto – Ken

  • 1. Markets are conversations – A market can be seen as a conversation between many people, giving praise and approval with dollars, and responding with more desirable goods.
  • 2. Markets consist of human beings, not demographic sectors – This is becoming more true with things like Facebook advertising. Facebook knows so much about people that it’s possible to target customers much better, although in practice they are still lumped together in groups.
  • 7. Hyperlinks subvert hierarchy – I suppose this is theoretically true, but the value of links are largely determined by Google.

Clue Train

Selections and responses from Clue Train:

The first among these is: Thy network shall move all packets closer to their destinations without favor or delay based on origin, source, content, or intent.

This idea is in jeopardy.

On the Net, we are the medium. We are the ones who move messages. We do so every time we post or retweet, send a link in an email, or post it on a social network.

Something that many people don’t realize is that the Internet is just the infrastructure that permits our communication. If we do not contribute, the Internet does nothing.

When you place a “native ad,” you’re eroding not just your own trustworthiness, but the trustworthiness of this entire new way of being with one another.

The Internet is much more beautiful without the ads.

Jay Loomis – Cluetrain Picks

3 – Conversations among human beings sound human. They are conducted in a human voice.

34 – To speak with a human voice, companies must share the concerns of their communities.

95 – We are waking up and linking to each other. We are watching. But we are not waiting.

These thesis seem to communicate an “us vs. them” perspective. The tone in general sounds adversarial; I’m intrigued that the human voice is a main indicator of which side you are on…

Top 3 clue train theses – Katherine

6) The Internet is enabling conversations among human beings that were simply not possible in the era of mass media.

We’ve seen firsthand how much the Internet has enabled new forms of communication, especially between people who are not geographically close.

9) These networked conversations are enabling powerful new forms of social organization and knowledge exchange to emerge.

Networked conversations like Google docs and Facebook create new ways for communities to organize themselves and communicate with each other.

34) To speak with a human voice, companies must share the concerns of their communities

Companies must relate and sympathize with the problems of a community to appeal to them.

Chris Takes A Trip On the Cluetrain

21. Companies need to lighten up and take themselves less seriously. They need to get a sense of humor.

  • If you as an organization take yourself too seriously, you suck up all the fun of work. Why do something if you cannot enjoy it and why take out the fun when you can put fun in?

22. Getting a sense of humor does not mean putting some jokes on the corporate web site. Rather, it requires big values, a little humility, straight talk, and a genuine point of view.

  • This goes hand in hand with 21. Putting up a front is the last thing you want to do. People can see through phony masks of humor.

68. The inflated self-important jargon you sling around —in the press, at your conferences —what’s that got to do with us?

  • If people cannot understand what you are doing as a company, it would be difficult for new people to get into what you are doing as a company.

Work and fun should go hand-in-hand and if you are not having fun at work, make your own fun!