“Beeline Virtual Assistant”

Frustrated with learning how to use your new Vendor Management System?

Many users have experienced the frustration of adapting to new technology, often the interface is not user friendly and it is extremely difficult to learn and/or use the product efficiently. The difficulty of users adapting to a new technological software has explicit implications, such as discouraging user effectiveness and slowing down productivity. To combat this issue, Beeline, a global leader in software solutions for sourcing and managing the extended workface, has come up with a solution that will allow current users and new users of its Vendor Management System (VMS), to navigate and execute tasks effortlessly, easing the adaptation of the system.

Beeline is here to help!

To improve the ease of navigating through its VMS software, Beeline, has recently launched its Beeline Assistant software, which employs deep learning technology through its proprietary Automated Talent Ontology Machine (ATOM). The Beeline Assistant augments traditional user interfaces for many common task, applies automatic speech recognition and natural language understanding to infer users’ needs, collects information, and executes tasks. Through its virtual assistant product, Beeline plans to do away with complex user interfaces, replacing them with effortless, natural language conversations between humans and technology. The virtual assistant, through simple conversations, can assist users with talent development, answer questions about workforce trends, or collect information. One interesting fact about this product is that the brain behind the assistant grows smarter with each interaction, as it becomes aware of each user’s verbal gradations, thus ensuring effective communication with each conversation.

Market & Comparable Product Analysis

Analyzing the competitive landscape for Beeline’s Virtual Assistant product, Fieldglass, a company known for its vendor management systems, recently launched its SAP Fieldglass Live Insights product, which encompasses machine learning technology to provide on-demand insights on the talent market, quick decisions on strategic initiatives, and strategic solutions to optimize performance. Although this product uses a form of augmented intelligence, it serves a completely different purpose in comparison to Beeline’s Virtual Assistant program. The SAP Fieldglass Live Insights program is designed to reduce the time needed to make critical business decisions, by providing on demand market data and solutions to key business initiatives. Scoping out the market, I think Microsoft’s Briana and Nuance’s Nina are good comparables for Beeline’s Virtual Assistant software. Briana and Nina are both virtual assistants that communicate directly with humans to complete various tasks, and each interaction improves the functionality of the software.

Brainasoft Reviews-Android Google Play

              

The data for the Brainasoft PC download was limited, so we decided to use the data from the Brainasoft app, which allows a user to control their PC remotely, by turning the user’s Android device into an external microphone. The success of the app is evident, with 79% of the customers rating the app as outstanding. The most common complaint from user who rated the app poorly was the fact that the app could not work offline (Wifi is required) and that users find it difficult to type on their computers remotely due to a spacing issue.

Nina-Nuance Communications’ Intelligent Virtual Assistant–is designed to delivered an intuitive, automated experience by engaging customers in natural flowing conversations via text or voice. To evaluate the success of Nina, we created a scatterplot to show the revenues/profits of the firm after Nina was launched. Voice Biometrics and the Nina software falls under the Enterprise division of the Nuance business. Nina was launched in 2012 and additional versions in 2013.

Enterprise Solutions

• Voice Biometrics (Voice recognition, fingerprint recognition, eye scans, and/ or selfies)s
• Virtual Assistants (subset of voice biometrics-Nina)

 

 

• The dips in revenue are due the changes in the company’s business model, in which the company is focused on increasing its concentration of revenue from on demand, term-based, subscription or transactional pricing models and decreasing revenue from perpetual license models.
• In 2013, the business also invested in improving its multi-channel customer service options, and launched Nina Mobile and Nina Web.

 Product feasibility & Recommendations

According to Goldman Sachs’ Profiles in Innovation research report, the ability to leverage artificial intelligence technologies will become a major attribute of competitive advantage across all industries in the years to come. In addition, the report stresses that management teams that do not focus on leading in AI and benefitting from the resulting product innovation, and labor efficiencies risk being left behind. Given the need for companies to improve efficiencies, increase productivity, and cut down on wasted time, I believe that Beeline’s Virtual Assistant product will be well received among its present and future customers. Based on the research report, Goldman expects to see continued innovation in data aggregation and analytics driving improvements in AI-powered Digital Personal Assistants. Analyzing the performance of Brainasoft (private company) and that of Nina (Nuance Communications), I think the Beeline Assistant product will be profitable for the firm and can potentially lead to increased demand from companies switching from other vendor management software providers. As far recommendations for the product, I think Beeline should make sure that the natural language processing capability is crisp and can accurately decode requests without any distortions caused by users who may have strong accents.

 

Team members
Nadia Marston
Nobuhiro Kawai
Lisa Clarke-Wilson
Jose Salomon

Sources:

1. https://spendmatters.com/2017/04/27/beeline-makes-another-leap-new-world-augmented-intelligence-beeline-assistant/
2. https://www.beeline.com/press-releases/beeline-announces-industrys-first-virtual-assistant-to-help-clients-source-and-manage-their-non-employee-workforce/
3. http://www.nuance.com/omni-channel-customer-engagement/digital/virtual-assistant/nina.html
4. https://play.google.com/store/apps/details?id=com.brainasoft.braina&hl=en
5. https://www.scribd.com/document/334842852/Goldman-Sachs-AI-Report