After a disastrous Uber ride last year, the company’s chief economist examined the economics of apologies


Business Insider, Oct 16, 2018


We’ve all said “I’m sorry” at some point in our lives, but that doesn’t mean we’ve always been forgiven.

As it turns out, we may be doing apologies wrong.

That’s what University of Chicago economist John List found out after studying the science of apologies as it related to disappointed Uber customers. Last year, List was chief economist at Uber, and in a recent episode of “Freakonomics,” he recalled talking to then-CEO Travis Kalanick about a bizarre experience in an Uber car that made him late for his own panel.

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