In The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale, economist and author John A. List explores the common characteristics of scalable ideas, and why some seemingly great ideas fail to take off.
- In this excerpt of the book, List covers a few cognitive biases that play a role in allowing bad ideas to scale.
- Cognitive biases can lead us to ignore or misinterpret accurate data, putting us at risk of subscribing to bad ideas.”
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