Dec. 1 Workshop

Workshop on East Asia:

Politics, Economy and Society Presents

The Duality of Structure in China’s National Television Market: A Network Analysis of Audience Duplication

Professor Elaine Yuan

Assistant Professor, Department of Communication

University of Illinois at Chicago

4:00-5:30pm, Tuesday

December 1, 2009

Pick Lounge

5828 South University Ave.

Workshop website: http://lucian.uchicago.edu/blogs/eastasia/

Student coordinator: Jean Lin (jeanlin@uchicago.edu)

Faculty sponsors: Dali Yang, Cheol-sung Lee, Dingxin Zhao (on leave)

The workshop is sponsored by the Center for East Asian Studies and the Council on Advanced Studies in Humanities and Social Sciences. Persons with disabilities who believe they may need assistance, please contact the student coordinator in advance.


Abstract:

The study adopts Giddens’ structuration theory to assess audience agency and its dynamic relationship with media structures. It employs network analysis to examine the co-evolution of audience duplication patterns and elements of media structure in China’s national television market that is composed of 31 nationally-available provincial channels. The findings show that Chinese audiences tend to gravitate to channels with greater market share, higher household penetration rates, and more drama programming. Furthermore, channels tend to adjust their levels of drama programming relative to patterns of audience duplication in the long run. Additionally, channels within the same geo-cultural regions tend to share the same audiences. Finally, we found evidence of higher-order patterns of audience behavior, suggesting the existence of channel repertoires, as well as market concentration.

November 17 Workshop

Workshop on East Asia:

Politics, Economy and Society Presents

Social Change and the National Imaginary of Intellectuals in 1980s China

Saul Thomas

PhD Candidate, Department of Anthropology, University of Chicago

4:00-5:30pm, Tuesday

November 17, 2009

Pick Lounge

5828 South University Ave.

Workshop website: http://lucian.uchicago.edu/blogs/eastasia/

Student coordinator: Jean Lin (jeanlin@uchicago.edu)

Faculty sponsors: Dali Yang, Cheol-sung Lee, Dingxin Zhao

The workshop is sponsored by the Center for East Asian Studies and the Council on Advanced Studies in Humanities and Social Sciences. Persons with disabilities who believe they may need assistance, please contact the student coordinator in advance.

Abstract:

While most recent studies of Chinese nationalism have emphasized the
role of the state as the deliberate author of nationalism as a tool for
perpetuating its own legitimacy, this study focuses on the conditions
that shaped the distinct national imaginaries of non-state actors during
the early reform era, particularly intellectuals. I focus primarily on
the social and cultural effects of two developments which proved to be
of central importance for the post-Mao social order: the reinstitution
of the university entrance examination and the establishment of the
market economy. I discuss these social and cultural processes with
reference to the works of Bourdieu and other social scientists, and also
with reference to the concerns raised by the subaltern studies and
postcolonial schools.